Data is a key asset for UEFA, and it needs to be managed well to be useful.

Our Data Management Framework puts consistent standards and processes in place so that data is reliable, accessible, and ready to support the organisation’s goals.

WHERE WE ARE HEADING

We want to place UEFA at the centre of the European football industry in data—building a connected ecosystem that improves how stakeholders collaborate, exchange, and use data.

Strategically Aligned

WHY WE EXIST

To further advance UEFA as a data-enabled organisation where trusted, standardised data and modern technology support better decisions and the development of advanced data products.

HOW WE WILL GET THERE

Standardise and connect data activities across UEFA

Make key data visible, organised, and easy to find

Build and maintain core data products

Deliver the data products across UEFA and its stakeholders

WHAT SUCCESS LOOKS LIKE

Success is defined by how well the ecosystem can support data products that deliver on:

Get better data to the business—faster, and ready to use.

Build the foundations for revenue-generating data products.

Stay central to key data activities with members and stakeholders.

Operationally Aligned

HOW WE TRACK SUCCESS

Self-evaluation OKRs (Objectives and Key Results) that tracks data value, trust, adoption, and risk across key domains, using clear metrics such as certified datasets, data quality scores, and time-to-insight.

An organisation-level report that connects data initiatives to value and investment across the enterprise, using clear metrics to highlight performance and guide decision-making.

A global sports industry survey that evaluates how organisations use data across the sector, identifying key trends and challenges establishing benchmarks for data-enabled performance and best practice.

FROM DATA TO DELIVERY

Every data product we deliver fits into one of four categories.

BRINGS DATA TO TOP MANAGEMENT

EXAMPLE PRODUCTS

STATE OF DATA REPORT
SCORECARD

BRINGS THE STAKEHOLDER NETWORK CLOSER

EXAMPLE PRODUCTS

CORE
MEDICAL PLATFORM
FOOTBALL DATA HUB
FOOTBALL EDUCATION PLATFORM

DELIVER BETTER DATA TO THE BUSINESS

EXAMPLE PRODUCTS

PITCH DETECTION
BUSINESS DATA MANAGEMENT
DATAHOUSE
PLAYBOOK

SHAPE THE DIRECTION OF FOOTBALL DATA RESEARCH

EXAMPLE PRODUCTS

EPFL AI
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THE TEAM DRIVING IT FORWARD

We use a federated model that lets teams work independently across the organisation while still staying coordinated through a central hub focused on three key areas:

EXPERTS ACROSS THE BUSINESS

A hub and spoke setup that enables central management of the UEFA data ecosystem while staying closely connected to business expertise.

TECHNOLOGY THAT ENABLES

AUTONOMY…

GOVERNANCE…

Data Management

“We standardise how UEFA controls its data to make data strategy possible.”

In line with the — UEFA Strategic Vision 2024-2030